Multidisciplinary creative with a First Class degree in Fashion Journalism & Content Creation and a proven record across digital strategy, editorial, marketing, and visual storytelling. Experienced in shaping brand identities, leading social campaigns, writing features, and delivering polished creative projects across fashion, art, and media sectors.
Sabrina Soormally - Fashion Editor at Clash Magazine:
“Lily has been an absolute pleasure to manage, she has consistently proven herself to be very dependable, hardworking and trustworthy. She is a kind, friendly employee who always goes above and beyond to help out and meet deadlines.”
Anita Shannon, Founder of Newless:
“Lily is a Rockstar – a catch-all resource for emails, website, socials, etc.”
UAL Showcase Collections - Shelf Life
- Curated by Stack Magazines
Glasgow Gallery of Photography - Exhibition
UAL Prospectus - Page 3
Digital Strategy & Content Consultant
Newless · Pruzan (Oct 2024 – Present)
Led website UX, developed content campaigns, and managed email marketing across Klaviyo, Flodesk, and Mailchimp.
Marketing & Content Strategy Coordinator
Haberdashery Lighting (Mar 2025 – Present)
Delivered SEO-driven marketing campaigns, designed visual assets, and tracked digital performance analytics.
Journalist & Multimedia Content Creator
Clash · Glamcult · Shift · Page 3 (2023 – 2024)
Wrote feature articles on music, fashion, and culture for print and digital platforms. Produced photography and social media assets, with on-site coverage of live events.
Artist Publicist & Logistics Manager
Gideon Rubin / Silia Ka Tung (Oct 2024 – Present)
Managed press communications, artist logistics, and promotional content for gallery exhibitions.
Tate Collective Producer
Tate Collective, Tate Galleries (Jan 2022 – Present)
Co-produced youth-led events and workshops across Tate Britain and Tate Modern.
Freelance Social Media Strategist
Francesca Saffari · Havaianas · Tate Collective (2022 – Present)
Developed brand kits, tone-of-voice guides, and multi-platform content strategies. Managed campaign rollouts, optimised engagement through tailored posts, and delivered growth-focused social media strategies for fashion and lifestyle clients.
Freelance Photographer
(2021 – Present)
Captured events including fashion shows and live music, producing visuals for social media, editorial publications, and client campaigns.
Editor in Chief
Page 3 · Shift London (Oct 2023 – Oct 2024)
Featured in the UAL Prospectus, Stack Magazines’ Shelf Life collection.
Communications & Content Production Assistant
Cloudworkz (Jan – May 2023)
Supported communications strategy through content creation, social media coordination, and visual asset production.