Case Studies:
Francesca Saffari — Brand Strategy & Social Growth
Developed a comprehensive Brand Kit and Tone of Voice Guide to position Francesca’s sustainable fashion narrative with clarity and consistency. Spearheaded secondary account growth through curated content strategies, driving significant increases in followers and engagement aligned with the brand’s eco-conscious ethos.
Havaianas — TikTok Content Strategy for Brand Awareness
Produced trend-driven TikTok content to amplify Havaianas’ brand presence and engage Gen Z audiences. Focused on playful, high-visibility formats that enhanced brand recognition and extended reach across key digital touchpoints.
Newless — Digital Growth & Content Lead
Redesigned and launched a new website, driving notable increases in traffic and conversions.
Took over social media management, achieving substantial growth in followers, monthly views, and engagement.
Led content creation for advertising campaigns and directed on-brand photoshoots, producing assets that generated 181,386 views in March — 88.7% from non-followers, significantly boosting brand discovery.
Improved profile visits by 5.1% and external link taps by 4.4% over three months.
Acted as the brand’s central resource, overseeing content strategy, design, and production across all digital channels.
Gideon Rubin — Global PR & Exhibition Project Lead
Managed a 20+ year archive of artworks for internationally acclaimed artist Gideon Rubin.
Directed PR strategy, crafting press releases, newsletters, and web content for exhibitions in Japan, China, Brazil, LA, and New York.
Oversaw logistics for high-value artwork shipments (valued over £500k) and executed international loan agreements with major galleries.
Silva Ka Tung — Artist Publicity & Residency Coordination
Managed international shipping logistics, residency applications, and media relations for contemporary artist Silva Ka Tung.
Orchestrated press interviews and maintained artist publicity efforts, ensuring seamless coordination across residencies and exhibitions.
Pruzan — Email Marketing Strategy & Performance Optimization
Implemented and optimised Klaviyo email marketing flows, achieving:
— 27.3% Click-Through Rate (Abandoned Cart)
— 6.67% Conversion Rate (Abandoned Cart)
— £11 Revenue Per Recipient
Reduced Bounce Rate to 0.347% and Unsubscribes to 0.257%.
Streamlined email design, testing, and scheduling, improving customer engagement and driving significant ROI uplift.
KP Creative — Website Design & Digital Growth
Designed and launched a new portfolio website, elevating Kristina Pittam’s digital presence.
Optimised the client enquiry process, resulting in a measurable increase in client acquisition and portfolio expansion.
Tate Lates — Event Support & Public Engagement
Supported the execution of Tate Lates, facilitating visitor engagement and managing on-site logistics for immersive large-scale arts programming.
Collaborated with event teams to enhance audience experience and ensure seamless event flow.
Page 3 — Independent Publishing & Content Systems Design
Led the end-to-end production of Page 3, an independent magazine exploring print culture and publishing ecosystems.
Conducted in-depth interviews, developed modular content workflows, and secured press features in Stack Magazines and UAL’s “Shelf Life” showcase.
Shift — Editorial Workflow Optimization & Audience Growth
Redesigned editorial workflows for Shift Magazine, enhancing content production efficiency and streamlining cross-team collaboration.
Spearheaded a series of high-profile interviews, driving global audience reach and strengthening industry presence.
Haberdashery Lighting — Digital Transformation & Brand Strategy
Developed Brand Kits and Tone of Voice Guidelines to support cohesive digital storytelling.
Launched three new digital platforms with custom templates and integrated Digital Asset Management (DAM) software.
Introduced social scheduling tools and coordinated Meta Ads and Google Ads campaigns, enhancing campaign performance and streamlining internal workflows.